Agustin Garza

Recently I went to GAUGE's speaker series featuring Agustin Garza. This event was worth while and was very inspiring. Agustin Garza (president of AIGA Los Angeles chapter) gave a very interesting talk about how he gets his inspiration and how he comes up with these ideas. He actually travels to the place and stays there for weeks on end just to understand what the place is about. Because of this he has made many brochures and logos. He is one of the few designers who considers himself a mythologist because his ideas come from myths and he has designed everything. His current project Xanadu consists of almost every aspect of what he does. Brand experience and identity, communications strategy and positioning, naming, advertising, print and web communication. If you want to know more about Garza go to his website at: http://www.garzagroup.com/

I was very pleased with seeing him and being able to meet him in person. He was a worthwhile speaker and a great designer. If you or anyone you know ever get a chance to sit in one of his lectures stay and listen.